The W.I.N.O.S. Women In Need Of Sanity brand image by the nature of its logo and use of vibrant, attractive color speak volumes in regard to the personality of its founder. 

  Cookbook author Bonnie Jesseph has created a product line that speaks to her audience - WOMEN! Her brand fuses animal print packaging influenced by fashion trends around

product that appeals to the color senses of women consumers in a whimsical way.  Her sense of humor defines the brand and is present in everything from her cookbooks, to her patented GLOVIE, wine glass insulator to the trade show display.

The exhibit in the temporary display at the Atlanta Gift Show uncovered a whimsical color display of W.I.N.O.S. product in keeping with their brand image.  Without personality it cannot speak to the target market.  It is inviting and fresh.

A brand is the identity and product personified.  What a sanity saving idea