INsights by Christensen Consulting

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Recent Posts

  1. Branding Image
    Thursday, January 26, 2012
  2. Tangerine Tango
    Thursday, January 19, 2012
  3. Purple Passion
    Tuesday, January 10, 2012
  4. Spring Garden
    Monday, January 09, 2012
  5. Crazy for Coastal
    Thursday, December 29, 2011
  6. Tangerine Tango
    Thursday, December 15, 2011
  7. RED EGG
    Thursday, October 27, 2011
  8. Rasberries on the Riviera
    Tuesday, October 11, 2011
  9. What's Not To Love?
    Thursday, October 06, 2011
  10. Girlish Glamor
    Friday, September 30, 2011

Recent Comments

  1. wholesale bridesmaid dresses on Easter Joy
    8/8/2011
  2. cheap celebrity dresses on Passementerie
    8/6/2011
  3. fake watches for sale on Casual Dining to New Heights
    7/30/2011
  4. Ccapitoka on My Valentine
    6/24/2011
  5. sexy on Ritz
    6/23/2011
  6. idondiply on Ritz
    6/20/2011
  7. idondiply on Changing Mood
    6/20/2011
  8. idondiply on Everythings Coming Up Daisies!
    6/20/2011
  9. idondiply on Everythings Coming Up Daisies!
    6/12/2011
  10. idondiply on Studio Magic
    6/12/2011

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INsights

Branding Image

The W.I.N.O.S. Women In Need Of Sanity brand image by the nature of its logo and use of vibrant, attractive color speak volumes in regard to the personality of its founder. 
  Cookbook author Bonnie Jesseph has created a product line that speaks to her audience - WOMEN! Her brand fuses animal print packaging influenced by fashion trends around
product that appeals to the color senses of women consumers in a whimsical way.  Her sense of humor defines the brand and is present in everything from her cookbooks, to her patented GLOVIE, wine glass insulator to the trade show display.

The exhibit in the temporary display at the Atlanta Gift Show uncovered a whimsical color display of W.I.N.O.S. product in keeping with their brand image.  Without personality it cannot speak to the target market.  It is inviting and fresh.
A brand is the identity and product personified.  What a sanity saving idea

Tangerine Tango

What I love about Tangerine Tango is it so easily combines with other fruity colors including lemon twist and dazzling raspberry creating fun flavors for spring!!!!

Purple Passion


In addition for having a passion for purple, I love the girlishness of the ruffles combined with the geomtric edginess of the link pattern! At the office, out for dinner this dress is plum perfect!

Spring Garden


Oh how we long for Spring!  Natures bounty in color and springs call for all things new!
Spring Garden has a romantic sensibility and a casual elegance combining the nostalgic wicker baskets with their patina with the rebirth of green flora fauna.

Crazy for Coastal


Driftwood, seaglass colors with a soft patina that gives a feeling of casual, worn to perfection, put your feet up and relax - we're on beach time feeling! 

Tangerine Tango

No surprise here! Tangerine Tango is Pantone's color of the year for 2012! We have been lov'in this sassy citrus flavor since the heat of last summer. Our favorite combination is with the cool hues of blue!!! From navy to turquoise, tangerine tango make us smile!

RED EGG


Time to celebrate the creativity of women in the home furnishings industry!
Congratulations to my friend Carol Gregg in winning best of show at the High Point furniture market
for her company Redd Egg.

Rasberries on the Riviera


Raspberry and French country are two of my favorite things about this fall!
My trip to the Riviera on the TGV took us through the French countryside.
The small villages with their old stone and terra tiles have weathered patina which is captured in the home decor we saw for fall at the gift and decorative accessories shows. The raspberry touches add just the right color to compliment the white washed, distressed and moss colors we feel are perfect for either indoor accents or outdoor!
    C'est magnifiques!

What's Not To Love?


What's not to love about this fab look for winter 2011?!  Let me count the ways:
1. Rasberry - we love it in sherbet and in particular on this gorgeous wool classic
2. The buttons - we told you the pessamentry would become focal...BLING!!!
3.  The ruffle gives this a feminie quality that is soft and elegant
4. Color blocked with this terrific black and white plaid
What's not to love?!
And just think of how this transcends to the home. 
Black base cloth with contrast welt, rasberry chenile throw and embroidered toss pillows,
oh the possibilities!

Girlish Glamor

Oooh Shiny!  Girlish glamor means bling hardware, high sheen, high gloss and sexy. Tables that show a little leg, curvaceous sofas and luxury.  Think cut velvet, saturated deep rich color like aubergine unexpected combined with chartreuse and what girl doesn't like chocolate and wine?  
This display includes art deco inspired vanity and features glamor icon Marilyn Monroe who exudes girlish glamor reminiscent of the 50's, yet some fashions are timeless.
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